33 Cents

QUESTION:  During which era could you reasonably expect a gallon of gas to cost thirty-three cents?
A)  Early 1920's
B)  Mid-1940's
C)  Late 1960's
D)  Early 1980's
ANSWER BELOW

The American Treasure Tour is always getting new additions to our happy and odd collection. Today, we are going to talk about a piece SO NEW it has not even found its home yet! It is a sign advertising the quality of vinyl records.  For 33 cents, you could buy a 33-1/3 record, and the store provided a "Garrantee" that the record would "Not to rip slip or slide."  Okay, so we can hope the store owners were better at maintaining their records than they were at spelling, since they seemed to overlook the "u" and add an extra "r" in "guarantee."  These things happen.  But what a great bargain they were offering for their presumably used records!

We have talked a little bit about the record album in past blogs, but it warrants a closer examination since they are not only such a definitive element of music history, but also enjoying a revival in popularity. Prior to 1948,  78 rpm (rotations per minute) were the only albums available. They were made out of a shellac compound with deep grooves that only allowed for about five minutes per side. Columbia (CBS) Records introduced the first vinyl albums - they proved much more appealing. The sound quality was superior, they allowed for smaller, tighter grooves that allowed up to twenty minutes' worth of music per side, and have survived the test of time, despite the onslaught of digital technology.

Unfortunately for record collectors, none of the albums displayed at the American Treasure Tour are for sale, but if you find a place selling them for 33 cents, pick them up!

ANSWER:  C)  Late 1960's.  In the year 1960, gas generally cost around one quarter.  By 1970 it was 36 cents.