Full-Throttle Thursday


The Studebaker name was been tossed around the transportation industry from the early 1850's into the mid-1960's.  For over one hundred years, they were on the sides of vehicles.  First, wagons. They founded their company in South Bend, Indiana (a museum is dedicated to them in the area to this day) in 1852.  The Civil War proved a boon to the brothers Studebaker, Henry and Clement, when they provided all sorts of wagons for the Union Army. In 1902 they introduced their first electric car, their first gas-powered car in 1904. They expanded from there, buying out Pierce Arrow in the late-1920's, expanding business just in time for the Great Depression.  In 1933, they declared bankruptcy.  New management helped revive the struggling company, but they could never effectively match the big three - Ford, GM, and Chrysler.  By the mid-50's, they merged with Packard, but it wasn't enough to save them.  They closed their Indiana factory at the end of 1963.

The 1958 Scotsman model Studebaker, available in car, wagon, and pick-up models, was one of their last major effort to compete in the American vehicle market.  It was an economical vehicle, bare bones at an extremely affordable price: the two-door Scotsman was only $1,776! They sold well, but ultimately proved unable to pull the company out of the hole.  We at the American Treasure Tour blog are not entirely sure what the moral of this story is, but we're glad to have some Studebaker vehicles in our Toy Box - and many more available to check out at the affiliated Classic Auto Mall in Morgantown, Pennsylvania.