We love to talk about the vehicles here at the American Treasure Tour, and today's car is one of our favorites (counted among fifty or sixty of our other favorites, but who's counting?). It's a 1949 Ford Sedan. It is right on our tram route, between the Sears Motorbuggy and the Crosleys. Keep an eye out for it. It's a true beauty. And believe it or not, this car helped keep the Ford Company alive after World War II. Every automobile factory in the country, big and small, was compelled to concentrate on military production during the war. And the transition back to peacetime civilian life was somewhat slow for many of them after the peace treaties were signed. In fact, most companies returned to pre-war designs of cars after the fighting ended, so cars in 1946, '47, and '48 tended to be the same as cars made in 1939. They got stale real fast, and people with money wanted to spend it on new, not old.
Ford, as well as their competitors, began suffering financially, and one of the primary reasons Ford was able to pull out of their financial slump was because of their 1949 model Sedan. The car included numerous technological updates, including a completely integrated steel structure that was advertised as "lifeguard body" and a modern drive shaft. For the comfort of the passengers, the entire engine was moved forward under the hood to allow for more room in the passenger compartment. The car was a hit and, to be honest, some of us think it still is. Heck, Big Bird can't keep his eyes off of it in the picture we've included. Check it out!